Our Mission
Founded in 2009 by George Chen, General Manager, and Sunny Liang, Vice General Manager, SMAD Leader Group was built on a shared vision — to bring integrity to the retail development industry and achieve success through quality. Since then, we’ve continued to deliver excellence in retail store development, providing seamless, turn-key solutions that bring brand visions to life. At SMAD, customer satisfaction isn’t just a goal — it’s the foundation of everything we do.
Who We Are
With over 2 decades of experience and more than 8,000 store buildouts delivered across 10+ countries, SMAD Leader Group has become a trusted end-to-end partner in fixture design, manufacturing, and large-scale rollouts. We collaborate with global leaders in lifestyle, fashion, and F&B to bring their retail visions to life — combining precision craftsmanship, efficient production, and reliable execution at every stage of the process.
Key Strengths
SMAD Leader Group offers complete turnkey expertise — managing every stage from design to installation with single-point accountability. With China-based manufacturing and a delivery network spanning Asia (including Japan, Korea, Southeast Asia, and Greater China), North America, the Middle East, Africa, and Oceania, we deliver precision at global scale. Our focus is on delivering the highest quality at competitive prices, always on schedule. Every project meets FSC, SMETA, environmental, and safety standards, supported by our in-house material factory for innovation, development, and value engineering.
Client Impact
At SMAD Leader Group, we elevate brands by designing and building inspiring retail spaces that not only captivate customers but also drive results. As a trusted partner for ambitious global rollouts, we bring creativity, precision, and seamless execution to every project — turning ideas into impactful environments that define the future of retail.
General Manager: George Chen
Email: chenyz@shlinghui.com.cn
Contact Number: +86 138 1746 5193
Vice General Manager: Sunny Liang
Email: sunnyliang@shlinghui.com.cn
Contact Number: +86 134 7287 3190
Account Director: John C. Penarubia
Email: johnpen1@shlinghui.com
Contact Number: +86 159 0078 6181
Project Manager: Chloe Chen
Email: chloechen@shlinghui.com
Contact Number: +86 137 6497 1642
Phone: +86-21-5779 6371
Fax: +86-21-5779 6370
Let’s get connected
From Shanghai to anywhere in the world — we’re ready to collaborate. Contact us to discuss your next project, partnership, or idea.